WHAT WE DO
There is no questioning the value of many traditional methodologies. But we also find some of the deepest insight and 'a-ha' moments can be gained from employing some more creative approaches outside the facility.
3WAVES SOLUTIONS
Traditional Methodologies
- Focus Groups, In-depth Interviews, Ethnographies, Friendship Pairs, Mini-groups, Expert and Executive Interviews, Mystery Shopping.
Creative Approaches
- Accompanied Shopping - Understand what really drives consumer's purchases by observing their in-store behavior first hand.
- Immersion Tours - In-depth ethnographies that come down to street level, getting to know how respondents really live from their home environment to the places they hang out.
- In-sit IDIs - Interviews in bars, game centers, even karaoke boxes - getting to understand the real behavior of consumers in an environment that makes research fun for respondents and discussion free-flowing.
- Market Tours - Introducing clients to the market place, visiting retail outlets and seeing firsthand where consumers spend their money.
- Online Forums - Interact with respondents on a platform where ideas and opinions can be shared freely.
- Video Diaries - A means of bringing respondents and reporting to life!
RECRUITMENT
We understand that the success of any research project hinges on getting the 'right' respondents. With access to a large network of recruiters with over 600,000 individuals, our thorough management of this process ensures only the ideal target respondents show up.
We also pride ourselves on our ability to find the hard-to-get respondents including C-levels, Finance Professionals and other specialist B2B panels. We have the ability and the resources to get in front of decision-makers in corporations, both local and global, doing business in Japan.
ANALYSIS & REPORTING
With our bilingual team of researchers, we ensure reports go that extra mile to add deeper insight with relevant background research in a clear and concise format in native English.
CASE BOOK
RESEARCH AREAS
- Concept Testing
- Ad Testing (Print / TV)
- Trend Spotting
- Package Testing
- Brand and Market Tracking
- Usage and Attitudes
- Needs Assessment
- Customer Satisfaction
- Brand Image analysis
- Segmentation Studies
- Ideation
INDUSTRIES
- Mobile Phones
- Food and Beverages
- Alcohol
- IT
- Fashion
- Retail
- Travel
- Finance
- Entertainment (Movies/TV/Music)
- Homecare
- Luxury Goods